BUDWEISER STUDIO

In 2023, Budweiser was poised to make a return to hip-hop and continue building relevance with a younger multicultural demographic through experiential. To do so, the brand needed a refreshed strategy and platform that was authentic and tapped into their tastes and interests. Through touchpoints inspired by music, fashion, art, and design, Budweiser Studio was created to engage and empower guests to birth the next sound, streetwear trend, or even cultural movement. Much like a recording studio provides the space for creativity and talent to thrive, Budweiser Studio set the stage for consumers to celebrate the culture on their own terms while building affinity and relevance for the brand.

Agency Partner: The Bait Shoppe