GOV BALL AFTER DARK + METRO BOOMIN

After his performance on the main stage at Gov Ball, Budweiser brought Metro Boomin to Brooklyn as part of the festival’s late night programming, Gov Ball After Dark. At what amounted to the most anticipated After Dark event of the weekend, Metro played to a crown of ~1,000 fans who enjoyed a complimentary Budweiser upon arrival as well as a limited edition commemorative t-shirt and sounds from opening DJ’s who set the stage ahead of Metro. The event doubled as the debut of Budweiser Studio, the brand’s hip-hip experiential platform catered to young, multicultural music lovers.

Agency Partners: The Bait Shoppe, Synergy